Hi everyone, welcome to Week 7 and a new lecture. This week it's a rather technical topic - preparing your files for print. This part of the design and production process can be a daunting task. There are many things to consider. This lecture establishes a checklist of the most crucial considerations at the moment. Technologies evolve rapidly so It's the designer’s responsibility to keep abreast of the latest developments adopted by the industry. If there were one maxim I can suggest, it would be to ALWAYS discuss your job with your printer. This seems simple but is sometimes overlooked due to "lack of time" or a feeling that "everything will be ok". The truth is that often things are not ok, and that in fact, much time is lost and possible considerable expense incurred (yes by you the designer) because the appropriate questions were not asked or a breakdown of communication has occurred.
Wing alerted me to this excellent video on Vimeo for one of our other classes but I thought it was a good inclusion as a supplementary for this class as well.
What is graphic design ... what a graphic designer does from Design Council on Vimeo.
Ok finally I thought it has been a bit quiet in here the last week or so despite some (well a few) excelelnt posts about type found on the street. Looking forward to seeing more - don't forget that (like in studio) your Studio Research participation here is part of your overall assessment.
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