Monday, April 11, 2011

Found Type


I found this poster up on a wall along Oxford Street. The large use of type on it caught my eye. It has very little other graphic elements besides some colored texture in the background. There is a strong grid system present in the design, though it is not a conventional grid. I really like how the typeface is clean yet interesting and a bit unique. It is interesting how the designer chose to use color rather than font size for a change in hierarchy, where the names of the performers are black and the following words underneath are gray. I think this poster successfully relies on the use of type to create a distinctive design.

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